Lead Activation Manager (Remote)

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The Lead Activation Manager will play a crucial role in driving interest and engagement that leads to new prospect conversion, and an increase in engagement and marketing qualified leads to the sales team. The Lead Activation Manager will play a crucial role in driving interest and nurturing prospects to increase marketing qualified leads delivered to the sales team. Your primary duties include tracking leads across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.

This role will enhance marketing strategies, optimize website conversion, and grow a digital presence for multiple audiences. This role will report to the VP of Marketing.

As our Lead Activation Manager, a typical day might include the following:

  • Create, manage, and optimize lead acquisition campaigns to support revenue goals
  • Manage Marketing platform to target accounts, advertise, and develop engagement channels.
  • Launch and optimize campaigns/events that drive lead acquisition and nurture existing leads
  • Collaborate with the content team to develop landing pages and optimize for conversion
  • Work with REC’s and RD’s to deliver targeted content to key accounts (ABM)
  • Develop and execute social media strategy for multiple lead sources
  • Manage all social media platforms, including content campaigns, comment moderation, and online reputation management
  • Work cross-functionally with UX design, engineering, and product teams in a variety of web development, product, and design projects to meet ambitious growth targets
  • Collaborate with client development team to create strategies to improve retention, upsell, and cross-sell opportunities with existing clients
  • Research and test new digital outreach strategies for sales
  • Analyze data to monitor performance, uncover areas for improvement, and use the findings to optimize your strategy and meet ambitious growth targets
  • Prepare and deliver robust reports on campaign performance, KPIs, and success with recommended next steps

Requirements:

3-5+ years of marketing experience driving lead generation

Solid experience working with Agencies

Strong knowledge and experience with paid media platforms, such as Google Ads, Facebook, and LinkedIn

Expert in lead scoring, nurturing programs, list management, segmentation, and targeting

Demonstrated experience defining and measuring programs, including analytics and reporting, and translating findings into consumable, executive-level updates

Solid understanding of SEO best practices

Proven track record of working across sales, marketing, and service delvery teams

Not required, but a plus:

  • Experience with marketing automation platforms
  • Education or K-12 industry experience